TikTok became the Eurovision Song Contest’s Official Entertainment Partner in 2022 with the 3 Live Shows streamed on the platform for the first time. It’s the first time in 11 years the UK has seen higher ratings than Germany who previously delivered the highest audience.** ONLINE SUCCESS The United Kingdom delivered the largest audience of all markets in 2022 with 8.9 million viewers watching the Grand Final, up 20% on 2021.
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Spain and the United Kingdom’s success at the Contest (2nd and 3rd placings) was also reflected in their ratings, with both countries delivering their best TV audiences of the past decade.Ħ.8 million viewers on average watched in Spain, up 86% on 2021, and their highest audience since 2008. The other markets which saw more than 50% of total TV viewers watch the Grand Final were Armenia, Flemish-speaking Belgium, Denmark, Estonia, Greece, Lithuania, the Netherlands, Spain and the United Kingdom. In a third of markets (13 out of 34) the ESC claimed over 50% of the viewing share, led by Iceland with 96.4% and followed closely by other Nordic markets (Norway 89.1%, Sweden 81.4% and Finland 72.1%).
Host country Italy delivered their biggest audience on record (since 2011 when they re-joined the ESC), up 53% on 2021, with an average audience of 6.6 million viewers, accounting for 41.9% of TV viewing in the country. Among 15-24 year-olds, the viewing share of the Grand Final was up three percentage points on 2021 at 56.2%, remaining four times higher than the broadcast channels average (14.0%). The Contest once again proved hugely popular with younger audiences.
The viewing share for the Grand Final on Saturday 14 May was up three percentage points on 2021 at 43.3%, and remains more than double the broadcast channels average (18.2%).
The 66th Eurovision Song Contest (ESC) from Turin, Italy reached 161 million people over the 3 live shows in 34 measured markets. The reach of the Contest in those territories was up 7 million year on year.*
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